‘We chose Brookmans by Smallbone for this award because this new brand feels beautifully artisanal and handmade and really champions great British craftsmanship’
ELLE DECORATION Article, March 2020
“Flying the flag for British craftsmanship, this new kitchen brand offers customers the best of both worlds
Hand-built in the same Wiltshire factory used by Smallbone of Devizes, Brookmans by Smallbone shares the same principles as its sister brand. Quality craftsmanship, design integrity and regard for materials are all present, but it has been developed to meet a more accessible price tag.
‘We wanted to evoke a sense of craft while being attainable to the middle market, ‘explains Iain O’Mahony, ideation director of Lux Group Holdings, the parent company of both brands. In November, Brookmans launched its showroom in Heal’s in London, where its two kitchen designs are installed: ‘K1’, a riff on a classic Shaker, and ‘K2’, a more contemporary model, which O’Mahony describes as ‘a gentle nod to Terence Conran in the mid-1970s’.
Both models are available in 20 shades and include a broad array of customisable details. ‘This award represents our optimism for the future of high-quality British design and manufacturing, and we are very proud this has been recognised by ELLE Decoration, the authority on British design, ‘ says O’Mahony.